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Consumer is king

Potatoes fit into every type of lifestyle and shopper decision behavior. Understanding what drives consumers is essential to succesfully breed for the future and market our varieties. Together with you and our partners, we develop innovative products and marketing concepts that meet those consumer's needs.


Potato roadmap

By drawing inspiration from consumer behavior and incorporate that with the challenges our sector is facing in the decades to come, we build our breeding roadmap. This enables us to breed new varieties that will answer and overcome tomorrows questions. 


Promising varieties

  1. La Vie
  2. Sunita
  3. Noblesse
  4. Aurum
  5. Colomba